“You should understand it deeply, so you can explain it simply.” Frei on Effective Communication

Frances Frei shared these principles of effective communication during a seminar I took at HBS this summer:

  1. You need to understand it deeply
  2. So you can explain it simply
  3. They need to understand it in your absence
  4. And it should be understood by their family

If the receiver can get others to understand your message, then you have been successful in your communication.