NAIS: Dan Heath

Dan Heath, author of Made to Stick and Switch made an elegant presentation on the difficulties of change in an organization. Using a series of practical examples, he shared with educators the fact that oftentimes change will be embraced and that we need to pay attention to the emotional side of change- not just the logical side. My favorite example of an effective emotional appeal was in the following video. I hope you enjoy it as much as I did. 

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